That’s what every internet user wants.
Did your website take more than 3 seconds to load?
If YES, then this article is definitely a never miss sort thing for you.
It is a common saying that the first impression is the last impression. And for a website, loading time is the first impression any user had on the business website.
Why Speed matters
Mobile Device usage had already surpassed Desktop usage and according to Google Analysis
- 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.
- Additionally, sites that load in 5 seconds vs. 19 seconds observed:
o 25% higher ad viewability
o 70% longer average sessions
o 35% lower bounce rates
- Publishers whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds.
According to Akamai and Gomez.com
- Around 50% of web users expect a site to load in 2 seconds or less, or else they will exit if it isn't loaded within 3 seconds.
- 79% of web shoppers won’t come again to buy anything if they experience trouble in the performance of the website.
- Around 44% of them would tell a friend if they had a poor experience shopping online.
- A 1- second delay in page response can result in a 7% reduction in conversions.
- If an e-commerce site is making $100,000 per day, a 1- second page delay could potentially cost you $2.5 million in lost sales every year.
- Amazon Would Lose $1.6 Billion If It Slowed Down
Here are some current problems users are facing while accessing the site from their mobile devices
- 3/4 mobile sites take longer than 10 seconds to load and the average time to load is 19 seconds.
- 77% of mobile sites take longer than 10 seconds to load on 3G networks
- On a 4G network, the average time isn’t much better: 14 seconds.
- 46%of consumers say that waiting for pages to load is what they dislike the most when browsing the mobile web.2.0
- 73% of mobile internet users say that they’ve encountered a website that was too slow to load.
- 51% of mobile internet users say that they’ve encountered a website that crashed, froze, or received an error.
- 38% of mobile internet users say that they’ve encountered a website that wasn’t available.
Looking at the stats, it is highly advisable to reduce the loading time of the web page.
Usually, it is observed that the website created in CMS like Wordpress, Joomla, Magento etc will tends to slow down after some time if not maintained properly. This happens due to a number of reasons like spam messages, log files created on an update, plugins, lack of optimization, unreliable hosting etc.
There are many other reasons for a site to be slow but with proper care and following these simple steps to improve website speed, one can get lightning fast website speed.
Along with these steps few other things you should consider
- Always keep Wordpress updated
- Use a Theme Optimized For Speed
- Always keep plugins updated
- Reduce Database Calls and optimize database
If you aren't a technical guy and not familiar with website designing and development, then you should hire a freelance web designer or web services agency to improve your site performance.