Why to increase website speed wordpress

SPEED...

That’s what every internet user wants.

Did your website take more than 3 seconds to load?

If YES, then this article is definitely a never miss sort thing for you.

It is a common saying that the first impression is the last impression. And for a website, loading time is the first impression any user had on the business website.

Let’s take a look

Why Speed matters

Mobile Device usage had already surpassed Desktop usage and according to Google Analysis

• 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.
• Additionally, sites that load in 5 seconds vs. 19 seconds observed:

o   25% higher ad viewability

o   70% longer average sessions

o   35% lower bounce rates

• Publishers whose mobile sites load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds.

According to Akamai and Gomez.com

• Around 50% of web users expect a site to load in 2 seconds or less, or else they will exit if it isn't loaded within 3 seconds.
• 79% of web shoppers won’t come again to buy anything if they experience trouble in the performance of the website.
• Around 44% of them would tell a friend if they had a poor experience shopping online.
• A 1- second delay in page response can result in a 7% reduction in conversions.
• If an e-commerce site is making $100,000 per day, a 1- second page delay could potentially cost you $2.5 million in lost sales every year.
• Amazon Would Lose $1.6 Billion If It Slowed Down

Here are some current problems users are facing while accessing the site from their mobile devices

• 3/4 mobile sites take longer than 10 seconds to load and the average time to load is 19 seconds.
• 77% of mobile sites take longer than 10 seconds to load on 3G networks
• On a 4G network, the average time isn’t much better: 14 seconds.
• 46%of consumers say that waiting for pages to load is what they dislike the most when browsing the mobile web.2.0
• 73% of mobile internet users say that they’ve encountered a website that was too slow to load.
• 51% of mobile internet users say that they’ve encountered a website that crashed, froze, or received an error.
• 38% of mobile internet users say that they’ve encountered a website that wasn’t available.

Looking at the stats, it is highly advisable to reduce the loading time of the web page.

Usually, it is observed that the website created in CMS like Wordpress, Joomla, Magento etc will tends to slow down after some time if not maintained properly. This happens due to a number of reasons like spam messages, log files created on an update, plugins, lack of optimization, unreliable hosting etc.

There are many other reasons for a site to be slow but with proper care and following these simple steps to improve website speed, one can get lightning fast website speed.

Along with these steps few other things you should consider

• Always keep Wordpress updated
• Use a Theme Optimized For Speed
• Always keep plugins updated
• Reduce Database Calls and optimize database

If you aren't a technical guy and not familiar with website designing and development, then you should hire a freelance web designer or web services agency to improve your site performance.

Impressive eCommerce Stats you can’t ignore in 2017

Most of readers are viewing this article on mobile device. In fact I also had done some editing work for this blog on mobile device. Now Google also consider mobile as first approach hence you can’t neglect mobile device in 2017, while planning for an eCommerce platform.

Before talking more about eCommerce website let’s share some eCommerce statistics for 2017 as follows:

• Worldwide Retail eCommerce Sales will Reach $1.915 Trillion This Year.
• Double-Digit growth will continue through 2020, when sales will top $4 Trillion.
• Asia-Pacific will remain the world’s largest retail eCommerce market.
• mCommerce sales in India have accounted for 11 percent of total retail sales in 2014 and is expected to grow to 25 percent by 2017.
• 62% of smartphone users have made a purchase online using their mobile device in the last 6 months.
• One third of all eCommerce purchases during the 2015 holiday season were made on a smartphone.
• The market’s largest segment is the “Apparels & Fashion” with a market volume of US$332,134m in 2016.
• User penetration is at 41.4 % in 2016 and is expected to hit 57.6 % in 2021.
• The average revenue per user (ARPU) currently amounts to US$732.95.

Image Source: https://www.statista.com/outlook/243/100/e-commerce/worldwide#market-revenue

These statistics shows the emerging verticals of eCommerce and there are lots of scope in eCommerce. But with lots of scope & lots of profit there comes lots of competition, where without excellence no one can stand in the wave of competition.

Hence, if one wants to explore the ocean of eCommerce he has to know how to dive and how to swim. To begin with eCommerce first thing you have to take care about the platform or portal through which you can sell your products/services online.

And to know – How to choose? & What to Choose? for your eCommerce Business you have to wait for my Next Blog Post.

Feel free to be in touch with us at Skype Id vishalmba08 for absolutely free half hour consulting as per your comfortable time.

This Article was originally published in Ved Web Services Blog - eCommerce Stats

Web Design & SEO Tips for Small Business Website

If you are an entrepreneur, then it is very important to understand the trends & challenges of the business market in today’s competitive world. As a startup, you must have to compete with the industry giants in your business.

Online business is now overlapping the traditional way of business. Hence, it is very important to create a strong online presence for your business. No wonder that there also you had to deal with those Industry giants too.

The primary requirement for creating an online presence for your business is “A Website”. A website, that helps to establish a brand.  A website, that helps to grow your online presence. A website, that helps to build trust in the market & brings you business.

In order to have such a website, you need to focus on two things.

• Website Design(UI/UX)
• SEO

There are two options to build a website. Either you hire a freelance web designer or an agency who can build you a website or you create a Job vacancy - pay salary to a web designer who can make your website in-house right in front of you.

If it is a small website that didn't need frequent changes, then hiring a freelance web designer or Web Design Agency is the best option. Simply, contact some of the website designers or website designing agency. Spend some time on their work portfolio. Analyze & evaluate their work. Talk with them about your business and then select the best you think for your business website.

If your website needs daily updations, then you can hire a web designer/developer to work in-house so that quick changes can be done according to your preference. However, you can also hire an agency who can work for you on a routine basis or as website maintenance contract.

Whatever the way you choose, make sure to follow these Web Design things for your Small Business Website

The second thing you need to focus on is its SEO.

It is highly advisable to hire an Internet Marketing Agency who can handle your total Internet marketing because such agencies have skilled experience experts along with the needful resource through which they can rank your website better in search engines.

You can also hire an SEO Expert who can work for you in-house. Analyze your requirement. Depending on your business, you can choose either. Whatever you choose, make sure to follow this SEO Checklist for your Small Business.  It will help you to take care of your rankings in search engines and brings you a business and qualified leads.